Zack Pettersson

Paid Growth, Engineered

Client acquisition systems for online coaches.

Growth architecture, offer, funnel, and traffic — built as one compounding system.

Average ROAS across client portfolios

10+

Years operating in paid growth

€5M+

Managed in client ad spend

The Approach

Consistent clients come from systems — not effort.

When acquisition is engineered as a system, growth stops swinging with your energy. It becomes predictable, repeatable, and built to compound — instead of something you have to chase every month.

01

Architecture before media buying

Most ads people optimize creatives and pray. I look upstream — ICP, positioning, offer, funnel, and infrastructure — because that's where the leverage actually lives.

Meta's own systems are getting better at running ads. What they can't do is diagnose a leaking funnel, fix broken tracking, or explain why something worked. That's the layer I actually operate in.

02

Systems over hustle

The goal isn't more work. It's infrastructure that compounds. I build acquisition systems that keep producing clients whether you're on the road, on the beach, or building the next thing.

03

Receipts over promises

6× ROAS isn't a marketing claim. It's the rolling average across the client portfolio. If a strategy isn't working, I say so. Long careers are built on telling the truth.

Results

Portrait of Carl Hammargren
We doubled our revenue working with Zack.

Carl Hammargren · Online Coach

Revenue doubled after rebuilding the acquisition system.

Portrait of Niro De La Rua
Our ad budget always delivered a positive ROI.

Niro De La Rua · Online Coach

Consistent positive ROI through structured Meta ads.

Portrait of Johannas Hälsoliv
We almost doubled revenue with warm, high-converting leads.

Johannas Hälsoliv · Online Coach

Higher-quality leads and near doubled revenue in a year.

Engagements

How I can help.

Every engagement starts with understanding what's actually limiting growth. From there, I recommend the right level of support.

Growth

Flagship

For established coaches doing €15k+/mo, ready to scale past founder-led chaos — with direct access to me throughout.

  • Clear diagnosis of what's actually limiting growth — and a focused plan to fix it
  • Full acquisition architecture: offer, funnel, tracking, and paid systems
  • Direct access to me — strategy, market insight, and ongoing optimization
  • We grow this together, not a hand-off

Foundations

Entry point

A streamlined, done-for-you paid acquisition service for coaches who need reliable execution and ongoing optimization — without the depth of a full Growth partnership.

Portrait of Zack Pettersson

Personal

I'm Zack — a client acquisition architect for online coaches.

After a decade in paid growth and online business, I understand both the mechanics of acquisition and the market behind the numbers. Clients come to me for clarity: to identify what's actually limiting growth, simplify the path forward, and connect the offer, funnel, tracking, and paid traffic into one coherent system. No bloated agency, no busywork — just direct thinking and focused execution where it matters most.

If your growth is quietly leaking, you'll feel it before the numbers show it.

Let's look at what's really limiting your growth.